Meta + Google
4.1x ROAS in 8 weeks
Fashion e-commerce
Before1x ROAS
After4.1x ROAS
Profit per € spent€0.31
Time to result8 weeks
- ROAS
- 4.1x
- Revenue
- +186%
- CPA
- ↓31%
ROAS
Revenue
CPA
Results
The numbers, not the promises.
Case studies, A/B test lifts and the process we use to get there.
Proof beats promises.
4.1x
Peak ROAS
€0.31
Best profit/€ spent
7 days
Fastest time to result
€1.2M+
Ad spend managed
GMC + Shopping
100% approved in 7 days
Consumer electronics
Before1.2x ROAS
After3.4x ROAS
Profit per € spent€0.24
Time to result7 days
- Approved
- 100%
- Clicks
- +92%
- ROAS
- 3.4x
Approved
Clicks
ROAS
TikTok + Meta
3x scale, same efficiency
Home & living brand
Before2.1x ROAS
After2.8x ROAS
Profit per € spent€0.28
Time to result10 weeks
- Spend
- 3.0x
- ROAS
- 2.8x
- Customers
- +64%
Spend
ROAS
Customers
What 200+ experiments taught us
Meta
UGC-style video vs polished brand video
CTR before
0.82%
CTR after
1.31%
Lift
+60%
Google
Benefit-led headline vs feature-led headline
CTR before
3.4%
CTR after
4.7%
Lift
+38%
TikTok
Hook with price anchor vs hook with result claim
CVR before
2.1%
CVR after
3.4%
Lift
+62%
Landing page
Short form vs long-form sales page
CVR before
2.8%
CVR after
4.1%
Lift
+46%
CTA copy
'Book a call' vs 'Get my free scan'
CVR before
4.2%
CVR after
5.3%
Lift
+26%
Offer framing
Performance guarantee vs fixed fee framing
Close rate before
18%
Close rate after
34%
Lift
+89%
Our A/B testing process in four steps
01
Hypothesis
A clear, falsifiable prediction tied to profit.
02
Variants
One controlled challenger against the winner.
03
Measure plan
Metric, sample size and duration locked upfront.
04
Learnings
Winners scale, losers get documented.
What partners say
"Laurens Technologies rebuilt our Google Ads and Meta campaigns from scratch. ROAS rose more than 35% within two months."
Owner
Fashion e-commerce
"Our feed was full of errors and products kept getting disapproved. Within a week our Merchant Center was clean again."
Marketing Manager
Consumer electronics
"Finally an agency that tells you what is actually happening. The weekly updates make all the difference."
E-commerce Director
Home & living brand
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