Results

The numbers, not the promises.

Case studies, A/B test lifts and the process we use to get there.

Proof beats promises.

ROAS growth per account, week by week

Fashion e-commerceConsumer electronicsHome & living brand

4.1x Peak ROAS

€0.31 Best profit/€ spent

7 days Fastest time to result

€1.2M+ Ad spend managed

Meta + Google

4.1x ROAS in 8 weeks

Fashion e-commerce

Before1x ROAS

After4.1x ROAS

Profit per € spent€0.31

Time to result8 weeks

ROAS: 4.1x
Revenue: +186%
CPA: ↓31%

Revenue: +186%
CPA: ↓31%
Profit/€: €0.31

GMC + Shopping

100% approved in 7 days

Consumer electronics

Before1.2x ROAS

After3.4x ROAS

Profit per € spent€0.24

Time to result7 days

Approved: 100%
Clicks: +92%
ROAS: 3.4x

Clicks: +92%
ROAS: 3.4x
Profit/€: €0.24

What 200+ experiments taught us

UGC-style video vs polished brand video

CTR before

0.82%

CTR after

1.31%

Lift

+60%

↓22% CPA

Google

Benefit-led headline vs feature-led headline

CTR before

3.4%

CTR after

4.7%

Lift

+38%

+14% CVR

TikTok

Creator hook in first 2s vs product shot

Hook rate before

18%

Hook rate after

31%

Lift

+72%

↓31% CPM

Advantage+ broad vs stacked interest sets

ROAS before

2.1x

ROAS after

3.4x

Lift

+62%

+19% AOV

Google

Feed-first PMax vs search only structure

CVR before

1.9%

CVR after

2.8%

Lift

+47%

↓18% CPC

TikTok

Price-led offer vs bundle offer landing page

CVR before

1.2%

CVR after

2.0%

Lift

+67%

+23% AOV

Our A/B testing process in four steps

Hypothesis

A clear, falsifiable prediction tied to profit.

Variants

One controlled challenger against the winner.

Measure plan

Metric, sample size and duration locked upfront.

Learnings

Winners scale, losers get documented.

What partners say

"Laurens Technologies rebuilt our Google Ads and Meta campaigns from scratch. ROAS rose more than 35% within two months."

Owner

Fashion e-commerce

"Our feed was full of errors and products kept getting disapproved. Within a week our Merchant Center was clean again."

Marketing Manager

Consumer electronics

"Finally an agency that tells you what is actually happening. The weekly updates make all the difference."

E-commerce Director

Home & living brand

"TikTok felt like a gamble until they structured our creatives and testing. It is now our cheapest acquisition channel."

Founder

Beauty & cosmetics

"They care about margin, not vanity metrics. Every decision is tied back to profit per euro spent."

CEO

Supplement brand

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