Put the budget behind your winners

In a typical account the budget is spread over everything. Products that sell every day and products that never sell get roughly the same treatment.

In practice, a small part of your products and campaigns brings in most of the revenue. Every euro spent on the rest is a euro that could have gone to something that works.

So every week we look at what actually earns money, checked against your Shopify revenue. What wins gets more budget. What keeps losing gets less, or gets cut.

Then we do it again the next week. Your catalogue changes, seasons change, competitors change, so the winners change too.

It sounds simple, and it is. The hard part is doing it consistently, every week, based on real numbers instead of gut feeling.