Why product titles decide whether your products get seen

Google Shopping has no keywords to bid on. Google looks at your product data, and above all at your product titles, to decide which searches your products are relevant for.

Most stores send their titles straight from the shop: a brand name, a product name, maybe a colour. That works on your own website, but it's rarely what people actually type into Google.

Someone searches for "black leather chelsea boots men". If your title says "The Walker – Noir", Google has very little to match on, and your product simply doesn't show up for a buyer who wanted exactly that.

That's why title optimisation is one of the key factors we work on. Titles are optimised automatically based on what buyers really search for, and kept up to date as your catalogue changes. It's not a one-off clean-up.

The result: your products show up for more of the right searches, you get clicks from people who want exactly that product, and less budget goes to searches that don't fit.

Curious how your titles score? Book a free audit call and we'll show you.