Why we check Google Ads against your Shopify revenue

Google Ads reports conversions in its own way. It decides which clicks and views get the credit for a sale, and the same sale is often claimed by more than one source.

That makes Google's numbers look better than reality. An account can show a great ROAS while your actual revenue barely moves.

That's why we don't stop at Google's own numbers. We check every result against the revenue in your Shopify store, and report on profit per euro spent.

You see the same numbers we see, live in your own dashboard. No monthly PDF full of impressions and clicks, just what your ad spend actually brought in.

If Google says one thing and Shopify says another, Shopify wins.